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You're about to spend real money on a new website, and somewhere in the back of your mind is a question nobody on the design team has brought up: what happens to my Google rankings? Here's the honest answer—and the five things that decide it.
A first-time visitor decides whether to walk through your doors before they ever leave their couch — and your website makes that decision for them. Here's what separates a church website that welcomes people in from one that quietly sends them somewhere else.
I spent almost a hundred dollars on my first Google ad before I realized I had no idea if it was working — and I do this for a living. Here's what that money taught me, so you can skip the part where you pay to learn it.
