Strategic Advisory
Fractional CTO and CMO leadership for mission-driven organizations.
You're about to make a decision that costs you either way—a platform, a rebuild, a hire. I've made it before, at scale. Let's make sure you make it once.
Book a CallNot another SEO pitch
Some organizations don't have an SEO problem.
They have a technology decision in front of them—and nobody in the room who's made it before. Which platform. Whether to rebuild or patch. Whether to hire the engineer or the agency. Build or buy. Each of these costs you either way, and the wrong call costs for years.
Everything else NewCulture does sells measurable upside. This sells avoided cost—the $80,000 platform decision you don't make wrong, the year you don't lose rebuilding, the hire you don't make twice.
Why me
I've been in the chair you're trying to fill.
- 20+ years across web, platform engineering, product, and content strategy
- Platform Engineering Manager at BibleProject—led a federated GraphQL microservices architecture at scale
- Product and developer-program work at Red Hat
- Digital and platform work with NewSpring Church and Holy Language Institute
- Ordained pastor—so I understand why the elder board is nervous, not just why the architecture is wrong
That last line is the difference. Plenty of people can advise on architecture. Almost nobody can do that and understand why the elder board is nervous.
The engagements
Buy only as much seniority as the decision needs.
Most relationships start with an assessment. Step up only when the work asks for it.
Technology Assessment
$2,995fixed · 2–3 weeksI audit the stack, interview the team, and deliver a roadmap and a recommendation memo you can put in front of a board. The front door—most engagements start here, because it's the lowest-risk way to find out what you actually need.
Advisory
One 90-minute strategy session monthly, async access with a 48-hour response, decision memos as needed. Direction, not a person on your org chart.
Book a CallFractional CTO
Biweekly sessions, vendor and platform evaluation, roadmap ownership, hiring input, and present in your team meetings about twice a month.
Book a CallEmbedded
Weekly. Named on the org chart. I actually run the function until you're ready to own it.
Book a CallA full-time technology leader runs $150,000+ loaded—before benefits, before recruiting, before the year it takes to find one.
This is a fraction of that, for the decisions that actually matter.
How it works, plainly
The terms, up front.
Three-month minimum on all monthly tiers. Advisory needs ramp—one month buys onboarding and nothing else.
Overage bills at $250/hr. Advisory is judgment, not implementation, and it isn't priced like implementation.
Chronic overage means moving up a tier, not billing more. I'm not here to farm hours.
Hours live in the scope details as a fence, never in the headline. You call me before the expensive decision, not after.
Looking for something specific?
The role you're hiring for.
Same person, framed for the search you're running.
Frequently Asked Questions
Because you should call me before the expensive decision, not after. An hourly meter makes you ration the cheap conversation that prevents the costly mistake—so you don't call, and the mistake happens anyway. A monthly retainer takes the meter off the table.
Those services grow what you've already built—more traffic, more reach, more done for you. This is for the moment before that: you know you need a strategic technical expert in the room to help you make a call you can't afford to get wrong. Which platform. Whether to rebuild. Which hire. Someone who's made these decisions before tells you which direction is right and which one quietly costs you thousands and a year of your time. One good decision here pays for the whole engagement.
A fixed, two-to-three-week engagement: I audit your current stack, interview the people who use and maintain it, and hand back a written roadmap and a recommendation memo you can put in front of a board. Most advisory relationships start here—it's the lowest-risk way to find out whether ongoing work makes sense.
No. Most engagements start with the Technology Assessment or the Advisory tier. If it becomes clear you need someone owning the function, we step up to Fractional CTO or Embedded. You never buy more seniority than the decision in front of you requires.
Executive directors, senior pastors, founders, and board chairs at mission-driven organizations—churches, ministries, and nonprofits—facing a platform choice, a rebuild, a key hire, or a build-versus-buy call. If you have an SEO problem, start with Findable. If you have a technology decision and nobody who's made it before, that's this.
Call me before the expensive decision.
One conversation now is cheaper than a year spent unwinding the wrong call. Let's talk through what's in front of you.
Book a Call