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A nonprofit I talked with last month lost their Google Ad Grant over a single-word keyword nobody had checked in eight months. Here's the Google Ad Grant compliance checklist: seven rules that actually get enforced, in plain language, so you keep the $10,000 a month instead of finding out the hard way.
Getting approved for Google Ad Grants takes three steps and usually two to four weeks: verify your nonprofit through Google for Nonprofits, activate the Ad Grant, and pass the account review. Managing the $10,000 a month well is the part most nonprofits get wrong. Here's the whole path, start to finish.
Your church almost certainly qualifies for $10,000 a month in free Google advertising. Almost no churches use it — and many that try lose it within a year. Here's what the Google Ad Grant is, why churches qualify, and how to actually keep it working.
