For Nonprofits
Modern digital strategy for nonprofits that want to scale their mission — without an enterprise budget or a full-time marketing team.
What Most Nonprofits Are Missing
Most nonprofits are doing extraordinary work with stretched-thin teams. The website is stale. The Google Business Profile is half-claimed. The Google Ad Grant — $10,000 a month in free advertising — is sitting completely unused.
We help nonprofits put the same digital systems that fuel for-profit growth to work for mission instead of margin. SEO that ranks. Websites that convert visitors into supporters. Ad Grants that turn visibility into a budget line.
Real strategy. Practical execution. Built for the realities of nonprofit operations and budgets.
If you're nodding along, you're in the right place.
You qualify for the $10,000/month Google Ad Grant but haven't claimed it
Your website is years out of date and slow on mobile
Search engines don't surface your work for the queries you care about
Your team is too small to run real digital marketing in-house
Past agencies didn't understand mission, only metrics
You're not sure what's working — or where to invest next
How We Help Nonprofits
Pick what fits. Mix what makes sense. Most engagements start with a conversation.
Apply for and manage the Google Ad Grant — up to $10,000/month in free search ads driving the people you serve to your mission.
Explore this serviceRank for the questions your audience is searching — donors, beneficiaries, volunteers, and partners.
Explore this serviceFast, modern, accessible websites that convert visitors into donors, volunteers, and program participants.
Explore this serviceAutomate the repetitive operations work your small team can't keep up with — donor follow-ups, reporting, content.
Explore this serviceFractional Senior-Level Expertise for nonprofits scaling past what a single staff role can carry.
Explore this serviceReal Work, Real Results
The Ancient Way
Website strategy and SEO foundation built from Day One.
Holy Language Institute
Global nonprofit, 100k+ followers, scaled through search.
Musar Center
Growing reach through Ad Grant and supplementary paid campaigns.
Kid Lab (Raleigh)
More for Nonprofits
Recent reads built for your context.
The Ancient Way had a compelling mission and nothing else — no name, no brand, no website, no audience. Two years later, they're reaching over 3,000 people every month through organic search, with traffic that quadrupled in year two.
Holy Language Institute had a global audience but no way to reach new students at scale. We helped them apply for Google for Nonprofits, get approved, and launch Google Ad Grants campaigns to generate awareness for their mission.
Google offers eligible nonprofits up to $10,000 per month in free advertising. Most qualifying organizations either don't know it exists or don't know how to access it. Here's everything you need to know.
Your Expert
I'm Jon — founder of NewCulture, based in Clayton, NC. For 20+ years I've helped organizations build the digital presence they need: from a guitar shop in Goldsboro to ministries reaching 100+ countries.
I've worked with Red Hat, NewSpring Church, BibleProject, and Holy Language Institute — and with local Raleigh-area nonprofits like The Ancient Way and Kid Lab. The framework I bring to your organization is the same one I've built NewCulture on.
Most U.S. 501(c)(3) organizations qualify. Hospitals, schools, and governmental entities do not. The application takes 1–2 weeks if everything is in order. We help you navigate it.
A flat monthly fee that's a fraction of the $10,000 you're putting to work. Reach out and we'll talk specifics for your org.
Yes — when it's managed well. Most orgs that 'try it themselves' get suspended for compliance issues or run vanity campaigns that don't move the mission. Done right, the Ad Grant becomes a dependable channel for awareness, recruitment, and conversions.
Claim Google for Nonprofits (free), apply for the Ad Grant (free), make sure your Google Business Profile is optimized (free), and fix the most painful technical issues on your site (sometimes free, sometimes paid). We can audit and prioritize for you — or coach your team to do it.
Yes to both. Some of our best work is with global ministries and faith-based organizations. We respect your mission and bring senior-level digital expertise to it.
Tell us about your org. We'll tell you honestly where the biggest wins are — and how we can help you get them.
