NewCulture.Co

Fixed-Price Website & SEO Audit · 7-Day Delivery

Website & SEO Audit: Stop Guessing Why Your Website Isn't Bringing In Business

A real person audits your website and digital presence—not a bot. Prioritized by impact, written in plain English, delivered in 7 days—and I'll coach you through implementing it. Run with it yourself, or bring me on for the work and I'll credit the full audit toward the engagement.

Website & SEO Audit

Ways to get an audit

Pick the SEO audit that fits where you are.

A quick automated check, a real human review, or continuous monitoring—here's the whole ladder. This page is the premium, human one.

Free scan

Findable

$0

Instant structural scan in your browser—one click, plain language.

Install free

Automated

Website SEO Audit

$15

A complete automated full-site report, on demand. Technical, schema, on-page, backlinks.

Run it—$15

Continuous

Coaching + Findable Pro

$295/mo

Monthly one-on-one coaching with Findable Pro watching your data between sessions—included with every plan.

See Plans

Human · you're here

Website & SEO Audit

$995

A real expert audits everything once—a prioritized plan, plus coaching as you implement.

Start—$995

Free Download · For Small Businesses & Nonprofits

The 10-Point SEO Checklist

Not showing up on Google? Grab the free checklist—the ten things that matter most, in plain English, sorted by what to fix first.

Get the Checklist

The Problem

Most Audits Are a Pile of PDFs Nobody Reads

You've probably had this experience. You paid an agency a few thousand dollars. Eight weeks later they sent over a 60-page PDF full of jargon, screenshots, and Google Lighthouse scores. You read the first ten pages. You nodded. You filed it. You're still stuck.

Most SEO audits fail not because the analysis is bad. They fail because nobody tells you what to do first, what to do second, and what you can safely ignore. So nothing actually changes—except your bank account. (Never had one? Here's what a website & SEO audit actually is.)

We do this differently. The audit is a working document, not a deliverable. The output is a prioritized list of fixes, sorted by impact and effort, with clear next steps. The point is to give you the actual answer to one question: what should I fix this week, this month, and this quarter?

Start Here

What Is a Website SEO Audit?

You know something's off. People search for what you do, and your site never shows up—or it lands on page four, where nobody looks. You've read the articles, tried a few things, and you're still guessing at what actually moves the needle.

A website SEO audit answers one question: what's holding your site back, and what should you fix first? It's a full look at your site—the technical foundation underneath it, the words on your pages, how Google reads you, and how you stack up against the people outranking you right now. Not a 60-page report nobody reads. A clear, prioritized list of what matters, in plain English.

Here's the deal: most audits hand you everything that's wrong and leave you to untangle it. This one hands you the order—what to fix this week, this month, and this quarter. Want the longer version first? Here's what a website & SEO audit actually is.

What's Covered

What's Included in Your SEO Audit

Technical SEO: crawlability, indexability, mobile performance, Core Web Vitals, schema markup, site architecture. The stuff that quietly throttles every other SEO effort you make.

On-page SEO: title tags, meta descriptions, heading structure, internal linking, keyword targeting, content gaps. The work that decides whether your pages can even compete.

Content strategy: what's working, what's wasted, and what to write next based on what your audience is actually searching for.

Competitive analysis: who's outranking you, why, and what you can realistically take from them.

Google Business Profile + local signals (when applicable): the single most underused asset for local businesses, churches, and nonprofits.

Google Analytics & Search Console review: making sense of the data you already have, and surfacing what it's telling you that you've missed.

Bonus: AI Readiness

See How You Show Up in AI Results

Every audit includes an AI-search readiness check as a bonus: whether ChatGPT, Perplexity, and Google's AI Overviews can find, understand, and cite your site when someone asks about what you do.

More and more people are skipping the blue links and asking an AI instead. If your site isn't readable to those tools, you're already invisible to a fast-growing slice of search—and it only grows from here.

You'll see exactly where you stand and what to fix, so you don't get left behind.

The Deliverable

What the Audit Report Actually Gives You

Here's what most SEO audit companies won't tell you: the report is only as good as what you can do with it. Ours is built to be used, not filed away.

You get a prioritized site audit report—every finding sorted by impact and effort, written in plain language, with the why and the how attached to each item. Quick wins up top. Structural fixes next. Long-term plays last.

It covers the whole picture: technical health, on-page SEO, a content audit of what's ranking and what's wasted, your competitive gap, and your local and AI-search visibility. One document. The actual answer to the only question that matters—what do I fix first? (Want to pressure-test your own site first? Run the free DIY SEO audit checklist.)

How It Works

Built So You Can Execute—With or Without Us

The audit ends with a prioritized action plan organized into quick wins, structural fixes, and long-term plays. Each item has the why, the how, and an honest read on the lift required.

Some clients take the plan and run with it. Some hand it to a developer or marketing team. Others bring us back in for ongoing SEO consulting, coaching, or done-for-you work. All three are valid. There's no upsell pressure baked in.

You buy the audit. You own the audit. What happens next is your call.

Pricing

How Much Does an SEO Audit Cost?

Here's the honest answer. Most agency audits run $2,500 to $10,000 and arrive as a 60-page PDF nobody reads. Ours is a flat $995: a real expert reviews your whole site and hands you a prioritized plan you can actually execute—in 7 days, not eight weeks—and I coach you through the fixes.

Want a cheaper look first? Run the automated Website SEO Audit for $15, or install the free Findable extension for an instant structural scan. Want it watched every month instead of once? Every coaching and consulting plan includes Findable Pro—continuous monitoring with a plain-English monthly report. This—the $995 audit—is the real, human, one-time review. Here's how the market prices audits at each level.

And if you bring me on for accelerated work afterward, I credit the full $995 toward the engagement—so the audit pays for itself the moment you decide to work together.

Mission-aligned nonprofit on a tight budget? Reach out. We sometimes offer reduced pricing for the right organizations.

For Nonprofits

SEO Audits for Churches and Nonprofits

We audit a lot of churches and nonprofits. Most are in the same spot: a website that doesn't show up on Google, a Google Business Profile nobody's touched, and a vague sense that they're invisible to the people they're trying to reach.

The audit treats your mission like the business it is. We check the technical foundation, the local and organic signals that decide whether people find you, your Google Business Profile, and whether you're set up to qualify for tools like Google for Nonprofits and the Google Ad Grant. Then we hand you a plan sorted by impact.

You don't need a bigger budget to show up on Google. You need to fix the right things first. That's the whole point of the audit.

What's Included

Here's Exactly What You're Getting

Everything you need—nothing you don't.

Full website technical audit (Core Web Vitals, mobile, accessibility, crawlability)

On-page SEO analysis with specific page-by-page recommendations

Schema markup and structured data review (or build plan)

Content audit and strategy: what's ranking, what's wasted, and what to write next

Competitor analysis: who's ranking, why, and how to compete

Google Business Profile audit (when applicable for local businesses)

Google Analytics 4 + Search Console review and setup check

Bonus: AI search readiness check (ChatGPT, Perplexity, Google AI Overviews)

Prioritized action plan: quick wins, structural fixes, long-term plays

Implementation coaching—I walk you through the fixes, not just hand you a list

Delivered in 7 days as a working document, not a 60-page PDF

Bonus

30-minute review call after delivery to walk through the plan, answer questions, and decide together what to tackle first.

Bonus

Bring me on for accelerated work after your audit and I credit the full $995 toward your first month's retainer—so the audit effectively pays for itself.

Who This Is For

This was built for people who are ready to stop waiting and start doing.

Small businesses with flat or declining organic traffic

Nonprofits and churches wanting more online reach

Founders launching new ventures who want SEO right from day one

Anyone who's tried SEO before and didn't see results

Teams about to invest in new content or web work and want a baseline first

Organizations whose past audits never turned into action

Sound Familiar?

If you're nodding along, you're in the right place.

Your traffic has plateaued and you don't know why

You have no idea what to fix first on your website

Competitors are outranking you for key search terms

You're wasting ad spend driving traffic to a broken site

Google Analytics and Search Console feel overwhelming

Your site is slow on mobile and you're not sure how to fix it

Past audits left you with PDFs you never acted on

You're not sure if you need SEO, ads, web work, or all three

Now seeing 3,000+ monthly visits from organic search—built on a strategy and foundation we put in place from Day One.

The Ancient Way (Nonprofit)

Local to NC?

Based in the Triangle? SEO Consulting in Raleigh, NC · SEO Consulting in Clayton, NC

Website & SEO Audit: Stop Guessing Why Your Website Isn't Bringing In Business

Take the first step today.

Start Your Audit—$995

Not ready for the full audit?

Start with the free 10-Point SEO Checklist

Get the quick wins first. This free checklist walks you through the ten things that matter most—in plain English, sorted by what to fix first. Drop your email and I'll send it over.

No spam. Unsubscribe any time. You'll get the checklist plus a short series on getting your website found on Google.

Jon Horton, founder of NewCulture

Your Expert

SEO Audits That Get Acted On

I'm Jon Horton—founder of NewCulture, based near Raleigh, NC. I've spent 20+ years in technology and digital strategy: building products at Red Hat, driving digital growth for BibleProject and NewSpring Church, and working with nonprofits, ministries, and small businesses across the country.

Every audit I write reflects two things: deep technical familiarity with how search actually works, and a real commitment to making the plan something you can actually execute. No 60-page PDF. No vendor jargon. No upsell pressure.

The goal is simple: at the end of seven days, you know exactly what to fix, in what order, and why. That's it.

Website & SEO Audit

$995
  • Full website technical audit (Core Web Vitals, mobile, accessibility, crawlability)
  • On-page SEO analysis with specific page-by-page recommendations
  • Schema markup and structured data review (or build plan)
  • Content audit and strategy: what's ranking, what's wasted, and what to write next
  • Competitor analysis: who's ranking, why, and how to compete
Start Your Audit

Frequently Asked Questions

A website SEO audit is a structured review of everything that affects whether your site shows up in search and converts the people who find it: technical health, on-page SEO, content, site architecture, and local signals. The output isn't raw data—it's a prioritized plan that tells you what to fix first, second, and what to safely ignore.

Ours is a flat $995: a real expert reviews your whole site—technical, on-page, content, and competitive—and hands you a prioritized action plan in 7 days, plus coaching as you implement. Agency audits typically run $2,500–$10,000. Want cheaper or continuous instead? The automated Website SEO Audit is $15, and every coaching and consulting plan includes Findable Pro watching your site month over month. Bring us on for accelerated work afterward and we credit the full $995 toward your first month's retainer. We also offer reduced pricing for some mission-aligned nonprofits—reach out.

Yes—a content audit is part of every audit. We look at what's already ranking, what's wasting effort, where the gaps are, and what your audience is actually searching for. You get a clear picture of which pages to keep, fix, merge, or write next—not just a technical checklist. If content is your main concern, tell us up front and we'll weight the audit toward it.

Yes—it's a big part of what we do. The audit is the same product, but for churches and nonprofits we pay special attention to local and organic visibility, your Google Business Profile, and whether you're positioned to use Google for Nonprofits and the Google Ad Grant. The goal is the same: show up on Google by fixing the right things first.

7 days from purchase to delivery. We start within a business day of payment, do the work over the following week, and deliver the audit + action plan plus a 30-minute review call.

A structured working document (Google Doc or Notion, your choice), not a PDF. That means you can comment, share with your team, copy items into your project tracker, and actually use it. The 30-minute review call walks through it with you.

Two options: we can implement the highest-priority items for you (typically via a follow-up Coaching or Done-For-You engagement), or we can coach your existing team or developer through the fixes. The audit itself is plain-English enough that most fixes can be handed to a competent web person without translation.

Those tools surface signals. They don't tell you what matters for your business, what to fix first, or how to fix it without making things worse. The audit is the strategic layer on top of the data—written by someone who has done this for 20+ years across dozens of industries.

Yes. SEO fundamentals are platform-agnostic. We've audited sites built on every major platform plus custom builds. The audit identifies what needs to change; how it gets implemented depends on your stack, and we'll account for that in the action plan.

Yes. We work with small businesses, churches, and nonprofits constantly. The audit is the same product regardless of org size. If budget is a barrier, reach out—we sometimes offer reduced pricing for mission-aligned nonprofits.

Almost every ongoing engagement starts with an audit anyway—because without one, the work is guesswork. If you're committed to a longer engagement and want to bundle the audit into it, reach out via Work With Us.

The core audit is website + SEO + organic discovery. Google Ads audits are a separate engagement—see the Google Ads service. Paid social is outside our core focus; we'll point you to trusted partners if that's the gap.

Where This Goes

What it looks like on the other side

  • You know exactly what to fix this week, this month, and this quarter—and why.

  • You open your analytics and you understand what you're seeing.

  • The people already searching for what you do start landing on your site.

That's the whole thing. You stop guessing, and the people looking for you start finding you.

Stop Guessing What to Fix

In 7 days, you'll know exactly what's holding your website back and what to do about it. No 60-page PDF. No upsell pressure. Just a clear plan you can act on.