SEO & Web Strategy
Stop guessing why people can't find your website in Google or ChatGPT. Get a clear, prioritized plan that you can implement — and an expert who'll help guide you.
Featured Offer · 7 days
Start with a full audit. Know exactly what's holding you back — in 7 days.
See the DetailsThe Real Problem
You've poured time and money into your website. It looks fine. It just doesn't bring in business.
Traffic is flat. The Map Pack ignores you. Your competitors outrank you for the keywords you're supposed to own. You've tried plugins, blog posts, maybe even an agency. Nothing stuck.
There's a reason. And it's almost never the thing you think it is.
What I Help With
One discipline. Many angles. Pick the work that matches where you are.
A full audit of your site and digital presence with a prioritized action plan. Technical, on-page, content, competitor — and the order to fix things in.
Getting your business into the Map Pack. Profile optimization, category strategy, review systems, and the on-page work Google uses to rank local results.
Building content that ranks for the questions your audience is actually asking — without resorting to thin AI copy that hurts you long-term.
Core Web Vitals, crawlability, schema markup, site architecture. The unsexy work that quietly unblocks every other SEO effort.
Monthly coaching and strategy for organizations that want a steady, expert hand on the wheel as they grow.
Showing up in ChatGPT, Perplexity, and Google AI Overviews — not just classic search results. New rules, same fundamentals.
If you see yourself here, we're probably a fit.
Small businesses with flat or declining organic traffic
Churches and nonprofits trying to reach more people online
Founders who've tried SEO before and didn't see results
Established brands ready to invest in a long-term content engine
How We Work Together
Pick the door that fits where you are right now.
Start Here · $999
Fixed scope, fixed price, fast turnaround. The fastest way to see exactly what to fix.
Start with the AuditCoaching · Monthly
You do the work. I bring the strategy, the playbook, and the accountability. Monthly engagement.
Book a CallDone For You
Long-term partnership. We own the work, the results, and the roadmap. Custom-scoped to your goals.
Get a ProposalReal Work, Real Results
The Ancient Way (Nonprofit)
Website strategy and SEO foundation built from Day One.
Savior Guitar (Goldsboro, NC)
Local NC guitar repair shop showing up in local search the week the site launched.
Holy Language Institute
Global nonprofit, 100k+ followers, scaled through search.
Revayah Coffee
From garage roasting to real brand through SEO + Amazon + Google Ads.
Your Expert
I'm Jon — founder of NewCulture, based in Clayton, NC. For 20+ years I've helped organizations build the digital presence they need: from a guitar shop in Goldsboro to ministries reaching 100+ countries.
I've worked with Red Hat, NewSpring Church, BibleProject, and Holy Language Institute — and with local Raleigh-area nonprofits like The Ancient Way and Kid Lab. The framework I bring to your business is the same one I've built NewCulture on.
Local to NC?
Based in the Triangle? SEO Consulting in Raleigh, NC
More on SEO & Web Strategy
Deeper reads on what we cover in this service.
You can be the best at what you do and still be invisible to the people who need you. Most local businesses stay invisible for the same three reasons — and all of them are fixable without hiring an agency.
A family just moved to your town and they're searching Google for a church right now. If yours doesn't show up, the problem isn't your preaching — it's your findability. Here's exactly why churches get buried in search, and what to actually do about it.
Generational craftsmanship, 14 communities served, and zero online presence. Here's how we helped Ken Brock Jr launch His Handy Hands online in under a week — website, SEO, and Google Business Profile, live and ready to be found.
Honest answer: Map Pack and Google Business Profile work can move in weeks. Organic ranking for competitive keywords usually takes 3-6 months of consistent work. Anyone promising faster is selling you something.
Almost always yes. The audit tells us exactly what's broken, what's working, and what to fix in what order. Without it, ongoing SEO is guesswork — and you waste months on the wrong things.
Classic SEO targets Google's traditional results. GEO (Generative Engine Optimization) targets AI answers in ChatGPT, Perplexity, and Google AI Overviews. The fundamentals overlap heavily with good content, clean technical foundation, real authority, but the formatting, schema, and citation strategies differ. I work on both.
No. I'm based near Raleigh, NC and love working with local clients here. But the same framework works for clients across the U.S. and globally—including ministries reaching 100+ countries.
I use AI as a tool, not a replacement. Strategy, analysis, judgment, and the relationship with you stay human. Drafts, research, and grunt work get accelerated by AI when it makes the work better, but never when it makes it worse.
Reach out. I'll tell you honestly whether a one-time engagement makes sense, or whether you'd be better served by an audit first.
Start with an SEO audit. Get a clear plan. Move forward with confidence.
