NewCulture.Co

Fractional CTO

Senior Engineering Leadership Without the Full-Time Hire

You don't need a full-time CTO yet. You need someone who's built platforms serving millions of users, led engineering teams through real growth, and can sit at the table and own the technical decisions.

The Gap You're Hitting

Your Platform Has Outgrown Whoever's Making the Technical Calls Right Now.

Most growing organizations hit the same wall on the engineering side: the founder or a generalist ops person is making architecture decisions they were never trained to make, the codebase is starting to groan under its own weight, and nobody senior is in the room translating technical reality into business terms.

A fractional CTO closes that gap. Not a contractor who writes code and disappears — someone who's actually led platform teams through the hard part: migrating monoliths to modern architecture, scaling engineering headcount without breaking culture, and keeping systems reliable while the business changes underneath them.

Less expensive than a full-time executive hire. More technically fluent than a generalist consultant. Someone who's done the migration, not just read about it.

What I Help With

Capabilities Across Fractional CTO

One discipline. Many angles. Pick the work that matches where you are.

Platform Architecture & Modernization

Monolith-to-microservices roadmaps, GraphQL federation, event-driven architecture. Real migration plans for real systems — with a track record of doing it without breaking production.

Engineering Team Leadership & Hiring

Building and scaling engineering teams sustainably. Hiring plans, org structure, Agile workflows, and the sustainable pace that keeps good engineers from burning out or leaving.

Cloud & Infrastructure Strategy

AWS serverless architecture (Lambda, SQS, SNS), infrastructure cost and reliability trade-offs, and the observability foundation that tells you what's actually happening in production.

Technical Due Diligence & Vendor Evaluation

An independent, senior technical read before you commit — on an acquisition, a platform migration, a CRM or ETL vendor switch, or an existing engineering team's output.

Reliability, Performance & Observability

Turning flaky, slow systems into ones your team and customers can trust. Uptime, response time, and the monitoring that catches problems before customers do.

Board & Leadership Technical Reporting

Translating engineering reality into terms a board or leadership team can act on. Honest reporting on what's working, what's risky, and what it will take to fix it.

Who This Is For

If you see yourself here, we're probably a fit.

Startups and scale-ups making architecture decisions without a technical co-founder

Nonprofits and ministries running mission-critical platforms without in-house engineering leadership

Founders who need a senior technical voice at the table before committing to a full-time CTO hire

Organizations facing a platform migration, scaling problem, or an engineering team that's lost direction

Boards and leadership teams who want an independent technical read on an existing team, codebase, or vendor

How We Work Together

Three Ways In

Pick the door that fits where you are right now.

Start Here · Free

Discovery Call

30-minute call to scope your needs, share an honest read, and decide together if we're a fit. No pitch.

Book a Call

Coaching · Monthly

Strategy & Coaching

You do the work. We bring the strategy, the playbook, and the accountability. Monthly engagement.

Book a Call

Done For You

Full Engagement

Long-term partnership. We own the work, the results, and the roadmap. Custom-scoped to your goals.

Get a Proposal

Real Work, Real Results

Trusted by Organizations Like Yours

BibleProject

Led migration from a PHP monolith to Apollo GraphQL federation now serving 77M requests/month at 99% uptime.

Grew the platform engineering team from 4 to 12 while cutting response times from 2 seconds to sub-100ms and deployment build times from 40 minutes to 9.

NewSpring Church

Scaled a web and engineering team 450% — from 4 to 17 — across 5 years while supporting 18 locations.

Managed 10+ websites, apps, and systems serving 2.3M users annually, and led development of a giving platform that processed $26M+ in 9 months.

My Well Ministry

Directed product and engineering for a giving platform that processed $1.5B+ in donations.

Saved nonprofit partners over $25M in processing fees through platform strategy, native apps, and a team built from the ground up.

Red Hat

Led a zero-data-loss CMS migration from WordPress to Drupal 8 for developer.redhat.com, serving 3.8M users annually.

Managed a global product team across US and APAC time zones through the transition.

Jon Horton, founder of NewCulture

Your Expert

Meet Jon Horton

I'm Jon — founder of NewCulture, based in Clayton, NC. For 20+ years I've helped organizations build the digital presence they need: from a guitar shop in Goldsboro to ministries reaching 100+ countries.

I've worked with Red Hat, NewSpring Church, BibleProject, and Holy Language Institute — and with local Raleigh-area nonprofits like The Ancient Way and Kid Lab. The framework I bring to your business is the same one I've built NewCulture on.

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Frequently Asked Questions

Owns technical strategy and architecture decisions, leads or mentors your engineering team, evaluates vendors and infrastructure, and reports up to founders, leadership, or the board — on a fraction of a full-time executive's time and cost.

A developer or agency executes tickets. A fractional CTO owns outcomes — architecture, hiring, prioritization, and the hard trade-off calls that determine whether the platform holds up in two years, not just two sprints.

Both, depending on the engagement. Some clients want a strategic technical partner who reviews architecture and leads the team. Others want someone hands-on in the codebase during a specific migration or build. We'll scope it to what actually moves you forward.

Monthly retainers, scoped to your needs — usually a set number of hours or days per month. Most engagements run 6+ months because platform and team changes take real time to land. Project-scoped engagements (an architecture review, a migration plan, a due-diligence report) are also common.

No. Almost every engagement augments an existing team — bringing senior architecture experience, mentorship, and accountability to engineers who are already doing good work but missing a technical leader in the room.

Yes — some of the most meaningful platform work I've done has been for mission-driven organizations running on stretched engineering budgets. The technical bar doesn't lower just because the mission is different.

Common starting point. A focused technical due-diligence or architecture review — codebase health, infrastructure risk, team structure — is a great way to get an honest, senior read before deciding whether ongoing engagement makes sense.

Ready for Senior Technical Leadership at the Table?

Tell me where your platform and team are today, and where you need them to be. We'll figure out together what the right engagement looks like.