Take the guesswork out of marketing. SEO, digital marketing, and AI consulting for mission-driven businesses and nonprofits.
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Start Where You Are
Make your mission visible through expert search engine optimization for churches, small businesses, and nonprofits. Getting found isn't one big leap — it's a ladder, and the first rung is free.
Start free · check it yourself, or bring someone in
Start free
See exactly what's broken on your site—a free Chrome extension, one click, plain language.
Get the Chrome ExtensionStart hereRun a full audit
A complete one-time audit—technical SEO, rich schema markup, on-page, and backlinks, plus bonus content-strategy recommendations.
Start freeGet expert advice
90 minutes a month, one on one, on whatever's in front of you—plus Findable Pro watching your data between sessions.
See how coaching worksWant it off your plate?
A six-week intensive at $1,495 · done-for-you from $395/mo. Local SEO, Ad Grants, and full-service marketing—run for you, or worked through together.
What We Do
20+ years of building, ranking, and leading web & app platforms—put to work for your mission. From SEO, web strategy and development to content marketing and AI consulting, we can help augment your business or nonprofit.
SEO, Google Ads & Website Development (Digital Marketing)
Get found online and grow your traffic through search engine optimization and a cohesive web strategy.
Explore SEO & Web StrategyPaid search that converts—and management of free $10k/mo of ad spend for nonprofits.
Explore Google Ads & Ad GrantsModern sites built for SEO, conversion, and speed from day one.
Explore Website Design & DevelopmentSEO Coaching, Marketing Coaching & Business Launch Coaching
90 minutes a month, one on one, on whatever's in front of you—SEO, ads, content, or the site itself. $295/mo, Findable Pro included.
Explore CoachingSix weeks where we collaborate on your site together—fixing your SEO foundation, your content, and the conversions you're leaving on the table. One hour a week, one change at a time. $1,495 once.
Explore the IntensiveYou don't need another course. You need someone who's launched before to walk the next step with you—from stuck to launched.
Explore Launch CoachingStrategic Advisory, Fractional CMO & Fractional CTO Services
Senior technical marketing strategy and leadership for organizations between full-time hires.
Explore Fractional CMOSenior engineering leadership for platforms that have outgrown ad-hoc decisions.
Explore Fractional CTOThe decision before the work: which platform, whether to rebuild, which hire, build or buy. Technology assessments from $2,995.
Explore Strategic AdvisoryAI Consulting & Workflow Automation
Who We Help
We work with people at every stage — from first idea to established organization.
You have something built but traffic has stalled, your website is underperforming, or you're ready for the next level of growth.
For small business owners
You need to grow your online presence, reach more people, and build a digital strategy that actually works for your mission.
For nonprofits & ministries
You have a business idea, nonprofit vision, ministry calling, or creative project — and you need a practical plan to make it real.
Resources for entrepreneursWhat We Offer
Start with a self-paced guide or get hands-on help from our team. More resources are on the way.
A 6-week framework to validate your business idea, build a minimum viable launch, and get your first customer — without quitting your job or betting the farm. Originally launched as Turn Your Idea Into Action.
A 12-chapter beginner's guide to using AI in your small business—covering marketing, customer service, operations, starting a venture, and a 90-day habit plan. 14+ tools reviewed by use case, difficulty, and cost. Plug-and-play prompt templates. Originally launched as How to Use AI For Your Business.
Two guides, one system: How to Use AI in Your Small Business (the plain-English foundation) plus The AI Operating System (7 departments, 50 copy-and-paste prompts, a 30-day install plan). Delivered as one instant-download bundle.
NewCulture has offered me many tools to help jump start my new nonprofit into a community-building venture. So so thankful for these guys!
About the Founder
Jon Horton has spent 20+ years in technology and digital strategy, working with organizations like Red Hat, BibleProject, and NewSpring Church. He's helped businesses, nonprofits, and churches build their online presence, launch new initiatives, and reach more people.
NewCulture exists to take the guesswork out of getting found online—pairing twenty years of technical leadership with coaching you can actually use, so the people searching for your mission land on your site instead of someone else's. Jon works as an SEO consultant in Clayton, NC, offering SEO consulting in Raleigh, as well as Strategic Advisory across the Triangle.
Learn More About UsWhat We Believe
The convictions behind every engagement, every guide, every line of code we ship.
Passionate people doing work they're naturally gifted at can change the world. When you're aligned with what you were made to do, work becomes worship and impact becomes inevitable.
Doing work with consistency leads to excellence — no matter what your budget is. The people we serve deserve our best, and excellence isn't perfection; it's the commitment to show up fully.
We do our best work when we work as a team out of our strengths. The entrepreneurial journey was never meant to be walked alone — community, mentorship, and collaboration make the hard days bearable and the good days better.
You can Google this question and get a sales pitch back. Here's an honest decision framework instead—when DIY is genuinely the smarter move, when a consultant actually earns the fee, and the middle path almost nobody offers you.
Your church's Google Business Profile is the listing that answers 'churches near me'—and at most churches it's unclaimed or half-empty. Claiming it, completing it, and keeping it alive takes about 30 minutes to start and pays off for years. Here's the whole setup, step by step.
Local SEO in Johnston County, NC is wide open right now—Johnston is one of the fastest-growing counties in the state, and almost nobody is writing real content for it. Here's what that gap means for a business in Clayton, Smithfield, Selma, or Benson, and how to become the obvious answer before the county's competitors catch on.
Whether you're launching something new or growing what you've built, we're here to help. Start with a guide, book a consultation, or just explore.
