Reach More People. Grow Online.
Take the guesswork out of marketing. SEO, digital marketing, and AI consulting for mission-driven businesses and nonprofits.
Trusted by
What We Do
We bring 20+ years of experience in SEO, Holistic Web Strategy & Development, along with Content Marketing & AI Consulting to augment your business.
Get found online and grow your traffic.
Explore servicePaid search that converts — and free ad spend for nonprofits.
Explore serviceModern sites built for SEO, conversion, and speed — from day one.
Explore serviceSenior strategy and leadership for organizations between full-time hires.
Explore serviceAI strategy, adoption, and training — without the hype.
Explore serviceCustom AI workflows, agents, and integrations that save your team real hours.
Explore servicePractical coaching to take your idea from stuck to launched.
Explore serviceHow We Work
Pick the level of help that fits where you are right now.
Level 1 · Do It Yourself
Self-paced guides ($27–$67) or fixed-price audits ($99–$999). Get clarity fast, execute on your own.
See Self-ServeLevel 2 · Coaching
You do the work. We bring the strategy, the playbook, and the accountability. Monthly engagement, scoped to your bandwidth.
Book a CallLevel 3 · Done For You
Long-term partnership. We own the work, the results, and the roadmap. Custom-scoped to your goals.
Get a ProposalWho We Help
We work with people at every stage — from first idea to established organization.
You have something built but traffic has stalled, your website is underperforming, or you're ready for the next level of growth.
For small business owners
You need to grow your online presence, reach more people, and build a digital strategy that actually works for your mission.
For nonprofits & ministries
You have a business idea, nonprofit vision, ministry calling, or creative project — and you need a practical plan to make it real.
Resources for entrepreneursBased in Clayton, NC. Serving Raleigh, the Triangle, and clients across the U.S.
What We Offer
Start with a self-paced guide or get hands-on help from our team. More resources are on the way.
A 6-week framework to validate your business idea, build a minimum viable launch, and get your first customer — without quitting your job or betting the farm. Originally launched as Turn Your Idea Into Action.
A 12-chapter beginner's guide to using AI in your small business — covering marketing, customer service, operations, starting a venture, and a 90-day habit plan. 14+ tools reviewed by use case, difficulty, and cost. Plug-and-play prompt templates. Originally launched as How to Use AI For Your Business.
A comprehensive audit of your website and digital presence with a clear, prioritized action plan for growth. Perfect for businesses and nonprofits who know they need to improve their online presence but aren't sure where to start.
NewCulture has offered me many tools to help jump start my new nonprofit into a community-building venture. So so thankful for these guys!
Shannon Newby
Executive Director, Kid Lab
About the Founder
Jon Horton has spent 20+ years in technology and digital strategy, working with organizations like Red Hat, BibleProject, and NewSpring Church. He's helped businesses, nonprofits, and churches build their online presence, launch new initiatives, and reach more people.
NewCulture exists to help people turn calling into action — through practical guides, expert consulting, and a belief that your best work is still ahead of you. Based in Clayton, NC — offering SEO consulting in Raleigh and across the Triangle.
Learn More About UsWhat We Believe
The convictions behind every engagement, every guide, every line of code we ship.
Passionate people doing work they're naturally gifted at can change the world. When you're aligned with what you were made to do, work becomes worship and impact becomes inevitable.
Doing work with consistency leads to excellence — no matter what your budget is. The people we serve deserve our best, and excellence isn't perfection; it's the commitment to show up fully.
We do our best work when we work as a team out of our strengths. The entrepreneurial journey was never meant to be walked alone — community, mentorship, and collaboration make the hard days bearable and the good days better.
Search "how much does an SEO audit cost" and you'll get answers from free to thirty thousand dollars. That's not an answer—it's a shrug. Here's what actually drives the price, what you should get for it, and how to tell a real audit from a $99 PDF.
If your site isn't showing up on Google, the reason is almost always a short list of fixable things—and you can find most of them yourself. Here's the free SEO audit checklist I'd run first, in plain language.
Being on Google and being found on Google are not the same thing. Three businesses sit in the map pack above everyone else and take most of the calls. Here's how Google picks those three—and how to become one of them.
Whether you're launching something new or growing what you've built, we're here to help. Start with a guide, book a consultation, or just explore.
