Guides, Strategy & Consulting
SEO, Google Ads, web development, AI consulting, and fractional marketing leadership — plus self-paced guides for founders starting from scratch.
Trusted by
What We Do
Experienced execution across every channel that matters.
Get found online and grow your traffic.
Explore servicePaid search that converts — and free ad spend for nonprofits.
Explore serviceModern sites built for SEO, conversion, and speed — from day one.
Explore serviceSenior strategy and leadership for organizations between full-time hires.
Explore serviceAI strategy, adoption, and training — without the hype.
Explore serviceCustom AI workflows, agents, and integrations that save your team real hours.
Explore servicePractical coaching to take your idea from stuck to launched.
Explore serviceHow We Work
Pick the level of help that fits where you are right now.
Level 1 · Do It Yourself
Self-paced guides ($27–$67) or fixed-price audits ($99–$999). Get clarity fast, execute on your own.
See Self-ServeLevel 2 · Coaching
You do the work. We bring the strategy, the playbook, and the accountability. Monthly engagement, scoped to your bandwidth.
Book a CallLevel 3 · Done For You
Long-term partnership. We own the work, the results, and the roadmap. Custom-scoped to your goals.
Get a ProposalWho We Help
We work with people at every stage — from first idea to established organization.
You have something built but traffic has stalled, your website is underperforming, or you're ready for the next level of growth.
For small business owners
You need to grow your online presence, reach more people, and build a digital strategy that actually works for your mission.
For nonprofits & ministries
You have a business idea, nonprofit vision, ministry calling, or creative project — and you need a practical plan to make it real.
Resources for entrepreneursBased in Clayton, NC. Serving Raleigh, the Triangle, and clients across the U.S.
What We Offer
Start with a self-paced guide or get hands-on help from our team. More resources are on the way.
A 6-week framework to validate your business idea, build a minimum viable launch, and get your first customer — without quitting your job or betting the farm. Originally launched as Turn Your Idea Into Action.
A 12-chapter beginner's guide to using AI in your small business — covering marketing, customer service, operations, starting a venture, and a 90-day habit plan. 14+ tools reviewed by use case, difficulty, and cost. Plug-and-play prompt templates. Originally launched as How to Use AI For Your Business.
A comprehensive audit of your website and digital presence with a clear, prioritized action plan for growth. Perfect for businesses and nonprofits who know they need to improve their online presence but aren't sure where to start.
NewCulture has offered me many tools to help jump start my new nonprofit into a community-building venture. So so thankful for these guys!
Shannon Newby
Executive Director, Kid Lab
About the Founder
Jon Horton has spent 20+ years in technology and digital strategy, working with organizations like Red Hat, BibleProject, and NewSpring Church. He's helped businesses, nonprofits, and churches build their online presence, launch new initiatives, and reach more people.
NewCulture exists to help people turn calling into action — through practical guides, expert consulting, and a belief that your best work is still ahead of you. Based in Clayton, NC — offering SEO consulting in Raleigh and across the Triangle.
Learn More About UsWhat We Believe
The convictions behind every engagement, every guide, every line of code we ship.
Passionate people doing work they're naturally gifted at can change the world. When you're aligned with what you were made to do, work becomes worship and impact becomes inevitable.
Doing work with consistency leads to excellence — no matter what your budget is. The people we serve deserve our best, and excellence isn't perfection; it's the commitment to show up fully.
We do our best work when we work as a team out of our strengths. The entrepreneurial journey was never meant to be walked alone — community, mentorship, and collaboration make the hard days bearable and the good days better.
You can be the best at what you do and still be invisible to the people who need you. Most local businesses stay invisible for the same three reasons — and all of them are fixable without hiring an agency.
Most small business owners using AI today are getting a fraction of what's possible — not because the tools are weak, but because they're using them the wrong way. Here are the five most common mistakes and exactly how to fix each one this week.
A family just moved to your town and they're searching Google for a church right now. If yours doesn't show up, the problem isn't your preaching — it's your findability. Here's exactly why churches get buried in search, and what to actually do about it.
Whether you're launching something new or growing what you've built, we're here to help. Start with a guide, book a consultation, or just explore.
