Take the guesswork out of marketing. SEO, digital marketing, and AI consulting for mission-driven businesses and nonprofits.
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Start Where You Are
Make your mission visible through expert search engine optimization for churches, small businesses, and nonprofits. Getting found isn't one big leap — it's a ladder, and the first rung is free.
Software · start free, upgrade any time
Start free
See exactly what's broken on your site—a free Chrome extension, one click, plain language.
Get the Chrome ExtensionStart hereAct on your data
Actionable insights from your existing data—with a monthly prioritized roadmap delivered to you.
See plans & pricingRun a full audit
A complete one-time audit—technical SEO, rich schema markup, on-page, and backlinks, plus bonus content-strategy recommendations.
Start freeNeed more than software?
Coaching from $295/mo · done-for-you from $395/mo. Local SEO, Ad Grants, and managed content—run for you, or worked through together.
What We Do
20+ years of building, ranking, and leading web & app platforms—put to work for your mission. From SEO, web strategy and development to content marketing and AI consulting, we can help augment your business or nonprofit.
SEO, Google Ads & Website Development (Digital Marketing)
Get found online and grow your traffic through search engine optimization and a cohesive web strategy.
Explore SEO & Web StrategyPaid search that converts—and management of free $10k/mo of ad spend for nonprofits.
Explore Google Ads & Ad GrantsModern sites built for SEO, conversion, and speed from day one.
Explore Website Design & DevelopmentFractional CMO & Fractional CTO Services
AI Consulting & Workflow Automation
You don't need another course. You need someone who's launched before to walk the next step with you. Practical coaching to take your idea from stuck to launched.
Who We Help
We work with people at every stage — from first idea to established organization.
You have something built but traffic has stalled, your website is underperforming, or you're ready for the next level of growth.
For small business owners
You need to grow your online presence, reach more people, and build a digital strategy that actually works for your mission.
For nonprofits & ministries
You have a business idea, nonprofit vision, ministry calling, or creative project — and you need a practical plan to make it real.
Resources for entrepreneursWhat We Offer
Start with a self-paced guide or get hands-on help from our team. More resources are on the way.
A 6-week framework to validate your business idea, build a minimum viable launch, and get your first customer — without quitting your job or betting the farm. Originally launched as Turn Your Idea Into Action.
A 12-chapter beginner's guide to using AI in your small business—covering marketing, customer service, operations, starting a venture, and a 90-day habit plan. 14+ tools reviewed by use case, difficulty, and cost. Plug-and-play prompt templates. Originally launched as How to Use AI For Your Business.
Two guides, one system: How to Use AI in Your Small Business (the plain-English foundation) plus The AI Operating System (7 departments, 50 copy-and-paste prompts, a 30-day install plan). Delivered as one instant-download bundle.
NewCulture has offered me many tools to help jump start my new nonprofit into a community-building venture. So so thankful for these guys!
About the Founder
Jon Horton has spent 20+ years in technology and digital strategy, working with organizations like Red Hat, BibleProject, and NewSpring Church. He's helped businesses, nonprofits, and churches build their online presence, launch new initiatives, and reach more people.
NewCulture exists to help people turn calling into action — through practical guides, expert consulting, and a belief that your best work is still ahead of you. Jon works as an SEO consultant in Clayton, NC, offering SEO consulting in Raleigh and across the Triangle.
Learn More About UsWhat We Believe
The convictions behind every engagement, every guide, every line of code we ship.
Passionate people doing work they're naturally gifted at can change the world. When you're aligned with what you were made to do, work becomes worship and impact becomes inevitable.
Doing work with consistency leads to excellence — no matter what your budget is. The people we serve deserve our best, and excellence isn't perfection; it's the commitment to show up fully.
We do our best work when we work as a team out of our strengths. The entrepreneurial journey was never meant to be walked alone — community, mentorship, and collaboration make the hard days bearable and the good days better.
A nonprofit I talked with last month lost their Google Ad Grant over a single-word keyword nobody had checked in eight months. Here's the Google Ad Grant compliance checklist: seven rules that actually get enforced, in plain language, so you keep the $10,000 a month instead of finding out the hard way.
Yes, you can get a real SEO audit for free—but most "free SEO audit" offers are sales pitches wearing a lab coat. Here's what a free audit actually gets you, the three genuinely free routes worth taking, and the honest line where paying starts to make sense.
Your church got approved for the Google Ad Grant. Now what? Here's an honest look at what Google Ad Grant management for churches actually includes, what it costs, when you can skip it, and the red flags that mean an agency isn't the right fit.
Whether you're launching something new or growing what you've built, we're here to help. Start with a guide, book a consultation, or just explore.
