One-on-one consulting · $295/mo or $1,495 once
You know what needs to happen. Another report won't get it done.
Time with someone who has done this a few hundred times—in the room while you do the thing you've been circling for six weeks. 90 minutes a month, ongoing, or six weeks aimed at one problem until it moves.
Month to month · Findable Pro included · cancel anytime
Why this exists
You're wearing every hat. Marketing is only one of them.
You're building a business. Today that means sales, tomorrow it means payroll, and somewhere in the middle it's supposed to mean marketing too. You don't have time to guess at how your website should be structured, which keywords are worth chasing, or whether that ad spend is doing anything at all.
That's what coaching is for. We work with entrepreneurs, small business owners, churches, and nonprofits to give you expert guidance on the things that actually compound—your website structure, your search visibility, your content, and the way people find you on Google.
Get the foundation right early and everything after it costs less. Get it wrong and you spend two years paying for it. One conversation a month keeps you a step ahead of competitors who are still guessing.
You still do the work. You just stop doing it alone, and you stop guessing at the order.
In practice
The problems our coaching clients bring us.
Invisible websites, wasted ad spend, traffic that never converts, and content nobody asked for. Here's what we do about each one.
“My business doesn't show up on Google.”
The most common problem we see, and it's almost never one thing. We open Google Search Console together and find out whether it's technical SEO, weak page structure, an unclaimed Google Business Profile, or pages built around words nobody searches for. Then we fix the one costing you the most, and you watch how it's done so you can repeat it.
“I'm spending on Google Ads and I can't tell if it's working.”
Usually because nothing is tracking conversions, so every report is impressions and clicks that mean nothing. We wire up conversion tracking, kill the campaigns burning budget, and rebuild the two worth running. Nonprofits: this is also where we get a Google Ad Grant back into compliance.
“People visit my site, but nobody contacts me.”
Traffic without conversions is a page problem, not a search problem. We look at what visitors actually do—where they land, where they leave—then fix the headline, the offer, and the call to action so the page asks for the thing you want. Small changes, measured against real numbers.
“I know I should be publishing, but I don't know what.”
We pull the questions your customers are actually searching for, pick the eight posts worth writing this year, and put them in order of what will rank soonest. You leave the session with the first outline already built—not a content calendar you'll abandon in March.
What's included
Everything, for one price.
- 90 minutes a month, split however you want—one working session, a few short calls, or fifteen minutes when you're stuck
- Minutes don't roll over
- Findable Pro included: your Search Console and Analytics watched, plus the monthly report
- Priority answers between sessions—email or text, same or next business day
- Working notes after every session, so the next step is written down, not remembered
- Anything digital is fair game: SEO, local, ads, content, analytics, tooling, hiring
- Month to month. Cancel anytime, keep everything we built
Coaching
90 minutes a month, Findable Pro included, priority answers in between. I only take seven coaching clients at a time, and they fill up fast.
Start CoachingThe other door · $1,495 once
When something's wrong and you need it resolved.
Coaching is access—it's there every month for whatever comes up. The Intensive is change. Six weeks, one hour a week, pointed at one problem until it moves. There's a start, there's a finish, and there's homework in between.
Week one
The evaluation
A full read of your website, your search visibility, and your marketing—technical health, what you rank for, where the traffic actually comes from, and what your competitors are doing that you aren't. You leave week one knowing what's true.
Weeks two–five
One change at a time
Each week we name the single change that matters most, and you go make it. The next week we look at what it did, and pick the next one. Technical SEO, on-page, content, ads, conversion—whatever the data points at, in the order the data says.
Week six
The handoff
What moved, what didn't, and the plan for the next ninety days—written down, yours to keep. If you want a person in it with you after that, coaching picks up at $295/mo. Plenty of people stop here.
What's included
- One hour a week for six weeks, one on one, on the calendar
- Week-one evaluation of your site, search visibility, and marketing
- One named change every week—and a look at what the last one did
- Every session written up, yours to keep
- Findable Pro included for the full six weeks
- Continue at $295/mo afterward if you want to
The terms, up front
- Starts with a free thirty-minute call. The call exists so nobody buys six weeks they didn't need.
- Paid up front, once. After we start there are no refunds—six weeks of my calendar gets held for you.
- You do the work between sessions. If that's not the arrangement you want, Full Service is.
The Six-Week Intensive
Six hours of my direct attention, spent on the one thing holding you back—plus the evaluation that finds it and the plan that outlives it.
Book the fit callFree thirty minutes first. No obligation either way.
Honest fit
Who this is for—and who it isn't.
I'd rather point you somewhere else than sell you the wrong hour.
This is for you if
- You'll do the work—you just want a guide to help
- You've got a website and some traffic, and you can't tell what's moving
- You're the whole marketing department, or you manage the person who is
- You've been quoted $2,500/mo retainers and it doesn't fit the size of your problem
Look somewhere else if
- —You want it off your plate entirely—that's Full Service, and it's a different price
- —You need a decision made about a platform, a rebuild, or a hire—that's Strategic Advisory
- —You want guaranteed rankings by a date—nobody honest sells that
Who you're sitting with
Platform Engineering Leader + Product-Minded Leadership
I've run platform engineering at BibleProject, worked the developer program at Red Hat, and configured search for NewSpring Church across multiple locations. I set up the Google Ad Grant that Holy Language Institute uses to reach students in 100+ countries.
I also helped a micro coffee roaster get to 2,000 pounds of roasted coffee in year one, and got Savior Guitar from nothing to ranking in Goldsboro in about a week. Same person, same hour. The size of your organization doesn't change how carefully I read your data.
And I built NewCulture on the exact framework I'll walk you through. It's not theory I collected. It's the thing I run.
Frequently Asked Questions
Whatever's in front of you. Most sessions are one of four things: we look at your data together and decide what to do next, we do a piece of the work live so you can see how it's done, we review something you built before it ships, or we untangle a decision you're stuck on. You bring the thing. I've usually seen a version of it before.
It covers whatever's digital. Most people come in for SEO and we spend month three on their Google Ads account, month five on email, and month seven on the website rebuild they're scoping. Buying senior attention shouldn't come with a list of approved topics.
Coaching is access—90 minutes a month, split however you want, for whatever comes up, ongoing, no end date. The Intensive is change—six weeks aimed at one problem, with weekly homework and a defined finish. If you're maintaining, coach. If you're stuck, take the intensive. Plenty of people do the intensive first and then keep going at $295/mo.
Yes—after a free thirty-minute call to make sure it's the right fit. Once we start there are no refunds, because six weeks of my calendar gets held for you. The fit call exists so nobody buys six weeks they didn't need.
It's our monitoring tool—it connects to your Google Search Console and Analytics, watches your rankings and traffic continuously, and sends a written report every month. It's included with coaching and with the Intensive, so we're always working from what's actually happening on your site instead of a guess. It isn't sold separately right now.
In the session, sometimes yes—we'll build the thing live because watching it get built is how it sticks. Between sessions, you do the driving. If you want the work owned end to end, that's Full Service Digital Marketing, starting at $1,895/mo.
Coaching is month to month. Cancel anytime and everything we built stays yours—your Search Console, your Analytics, your site, your notes. If two months in it isn't earning its keep, you shouldn't be paying for it. The Intensive is a fixed six weeks rather than a subscription, so there's nothing to cancel.
Additional sites are $45/mo each for the monitoring and the monthly report. The coaching hours cover all of them—we spend the time where it matters that month.
Ready to move beyond coaching?
Level up your marketing strategy.
Whether you need full service digital marketing or executive level strategic advisory, we partner with you to get results.
Full Service Digital Marketing
You don't want to do the work at all. We run the search function—SEO, local, ads—and you approve it. From $1,895/mo.
See Full ServiceStrategic Advisory
Your question isn't traffic. It's a platform, a rebuild, or a hire, and nobody in the room has made that call before.
Explore Strategic AdvisoryWhat's the one thing you'd fix first?
Bring that to the first session. We'll start it together, and you'll leave with it moving instead of open in a tab. You can do this—you just shouldn't have to do it by yourself.
Start Coaching—$295/moPrefer to talk first? Book a free fifteen minute call