Digital Strategy & Fractional CMO
You don't need a full-time CMO yet. You need someone senior who'll own the strategy, sit at the table, and make sure the work actually ships.
The Gap You're Hitting
Most growing organizations hit the same wall: too big for ad-hoc marketing, too small for a full-time senior hire. So strategy stalls. Tactics happen in silos. Nobody's connecting the dots.
A fractional CMO closes that gap — bringing senior-level thinking, strategic accountability, and pattern recognition from across dozens of organizations.
Less expensive than a hire. More accountable than an agency. Faster than figuring it out alone.
What I Help With
One discipline. Many angles. Pick the work that matches where you are.
Senior marketing leadership on a monthly retainer. Strategy, planning, vendor management, team coaching, and quarterly business reviews.
A clear quarterly plan with priorities, success metrics, and accountability. Aligned with business goals, not vanity marketing wins.
A full read on your current marketing — what's working, what's wasted, and where you're leaving the most money on the table.
Coaching for in-house marketers and oversight of outside agencies. Make sure the work you're paying for is actually moving the needle.
How you show up, what you stand for, and why someone chooses you over the next option in the SERP. The foundation everything else stands on.
Honest, clear, leadership-grade reporting. What's happening, what it means, and what we're doing about it.
If you see yourself here, we're probably a fit.
Founders ready for senior marketing leadership but not a full-time hire
Nonprofits scaling beyond what a single staff member can carry
Mid-size businesses with marketing teams that need a senior set of eyes
Organizations frustrated with agencies that don't understand the business
How We Work Together
Pick the door that fits where you are right now.
Start Here · Free
30-minute call to scope your needs, share an honest read, and decide together if we're a fit. No pitch.
Book a CallCoaching · Monthly
You do the work. I bring the strategy, the playbook, and the accountability. Monthly engagement.
Book a CallDone For You
Long-term partnership. We own the work, the results, and the roadmap. Custom-scoped to your goals.
Get a ProposalReal Work, Real Results
Red Hat
Strategic SEO and content work inside one of the largest open-source organizations in the world.
NewSpring Church
Multi-location digital strategy and execution.
Revayah Coffee
Full digital growth stack — brand, web, SEO, ads, Amazon — built and managed in parallel.
Your Expert
I'm Jon — founder of NewCulture, based in Clayton, NC. For 20+ years I've helped organizations build the digital presence they need: from a guitar shop in Goldsboro to ministries reaching 100+ countries.
I've worked with Red Hat, NewSpring Church, BibleProject, and Holy Language Institute — and with local Raleigh-area nonprofits like The Ancient Way and Kid Lab. The framework I bring to your business is the same one I've built NewCulture on.
More on Digital Strategy & Fractional CMO
Deeper reads on what we cover in this service.
You know AI matters. You've heard it can save you hours every week. But you haven't had the time to figure out what that actually looks like for your business. Here's why it's worth making the time — and how to start without the overwhelm.
Before you spend a dollar on ads or marketing, you need a foundation worth sending people to. Here's what that actually looks like — and how to know if you have it.
Holy Language Institute had a global audience but no way to reach new students at scale. We helped them apply for Google for Nonprofits, get approved, and launch Google Ad Grants campaigns to generate awareness for their mission.
Owns the strategy, sets priorities, manages the work (yours or vendors'), and reports up to leadership. Acts like a senior marketing hire — but at a fraction of the cost, and without the long ramp.
An agency executes tactics. A fractional CMO owns outcomes. You're hiring leadership, not service hours.
Monthly retainers, scoped to your needs. Most engagements run 6+ months because real strategy takes time to play out. No annual lock-ins.
No. Most of the time you're augmenting an existing team — bringing strategic horsepower, mentorship, and accountability to people already doing the work.
No. A lot of my best work happens with nonprofits and ministries. The principles are the same; the language and stakeholders differ.
Totally fine. Project-scoped strategy engagements (audit + roadmap + handoff) are common and a great place to start before deciding on ongoing leadership.
Tell me where you are, where you're trying to go, and what's slowing you down. We'll figure out what the right engagement looks like together.
