AI Consulting
Most AI advice is sales pitches dressed up as strategy. We focus on what actually works, what saves you time, and what's worth ignoring.
The Real Question Isn't 'Whether'
AI is moving fast. Every conference, every newsletter, every vendor is promising it will transform your business by Tuesday.
Most of it won't. Some of it absolutely will. The hard part is knowing the difference—and translating that into changes your team can actually adopt without burning out.
We help you cut through the noise, pick the right tools for your context, and build the habits that make AI a real productivity multiplier instead of another shiny tab nobody opens.
New to AI Consulting?
Not sure you need consulting yet? Start with the big-picture overview—the tools, workflows, and strategy in one place, no hype.
Read the AI for Small Business guide →What I Help With
One discipline. Many angles. Pick the work that matches where you are.
A clear read on where AI can help your team today, where it can't, and what foundations need to be in place first.
A rollout plan tailored to your team's size, skill level, and existing tools. Adoption fails when strategy ignores reality—we don't.
Practical, hands-on training for marketing, ops, and leadership teams. Real prompts, real workflows, real ROI.
ChatGPT vs Claude vs Gemini vs Copilot vs domain-specific tools. Honest comparisons against your actual use case—not vendor marketing.
Drafting the AI use policy your team needs: what's allowed, what's risky, what protects your data. Especially important for nonprofits and regulated industries.
Leadership and board-level briefings on what AI actually means for your industry, your customers, and your competition.
If you see yourself here, we're probably a fit.
Leaders overwhelmed by AI noise and looking for clear direction
Marketing and ops teams ready to use AI but unsure where to start
Nonprofits wanting practical AI workflows without the enterprise price tag
Founders weighing whether to invest in AI tools, training, or both
How We Work Together
Pick the door that fits where you are right now.
Start Here · Free
30-minute call to scope your needs, share an honest read, and decide together if we're a fit. No pitch.
Book a CallCoaching · Monthly
You do the work. We bring the strategy, the playbook, and the accountability. Monthly engagement.
Book a CallDone For You
Long-term partnership. We own the work, the results, and the roadmap. Custom-scoped to your goals.
Get a ProposalWhat It Costs
AI consulting for small businesses runs from about $500 for a focused workflow audit to $3,000–$8,000+ for a full strategy-plus-build engagement, with ongoing fractional retainers typically $500–$2,000 a month depending on scope.
DIY + Tools
$0–$150/mo
Tool subscriptions only. High time cost, slower results—but genuinely viable if you're willing to learn and experiment.
One-Time Workflow Build
$500–$2,500
You bring a specific bottleneck; someone scopes, builds, and hands it off. Best for owners who already know the problem.
Strategy + Build Engagement
$2,500–$8,000
The audit, prioritization, builds across two or three workflows, and documentation. Best for businesses ready to move seriously.
Fractional AI Retainer
$500–$2,000/mo
Ongoing advisory and incremental builds from someone who knows your context. Best when the AI landscape keeps shifting under you.
Price variation is enormous right now, because the market is unregulated and “AI consultant” covers everyone from a college student who took one course to a seasoned strategist. Before you hire anyone, ask three questions: What workflows have you actually built? What tools did you use? And who maintains the automation after the engagement ends? If you can't get a straight answer to all three, keep looking.
Real Work, Real Results
NewCulture Consulting
We use what we teach. Every recommendation comes from real, daily practice.
How to Use AI For Your Business (Published Guide)
The same playbook we work through with consulting clients—productized and battle-tested.
Engineering Background
AI adoption is a change-management problem. We've been doing change management for two decades.
Your Expert
I'm Jon—founder of NewCulture, based in Clayton, NC. For 20+ years I've helped organizations build the digital presence they need: from a guitar shop in Goldsboro to ministries reaching 100+ countries.
I've worked with Red Hat, NewSpring Church, BibleProject, and Holy Language Institute—and with local Raleigh-area nonprofits like The Ancient Way and Kid Lab. The framework I bring to your business is the same one I've built NewCulture on.
More on AI Consulting
Deeper reads on what we cover in this service.
You can Google this question and get a sales pitch back. Here's an honest decision framework instead—when DIY is genuinely the smarter move, when a consultant actually earns the fee, and the middle path almost nobody offers you.
You can get a quote for $500 and a quote for $8,000, and both will be called "AI consulting." That's not a price range—it's a shrug. Here's what actually drives the cost, the four ways to buy, and the three questions that tell a real consultant from an expensive slide deck.
You wrote a great email sequence with AI in twenty minutes, sent it, and it went nowhere. The copy wasn't the problem. Here are the three things that actually break AI email sequences—deliverability, voice drift, and broken logic—and the plain fix for each.
It depends on what's costing you the most time right now. For most small businesses, it's writing (marketing, customer comms, content), research, and structured analysis. We start there because the wins are concrete and easy to measure.
Honest answer: it depends. ChatGPT is the broadest. Claude is the strongest writer. Gemini is best inside the Google ecosystem. Copilot is built into Microsoft 365. We pick based on your workflow, not the vendor with the loudest marketing.
Sometimes yes, sometimes very much no. Free consumer tiers usually train on your data. Paid business tiers usually don't. Industry-specific privacy requirements (healthcare, legal, education) need extra care. We help you draw the right lines.
No. It will replace people who don't use AI with people who do. Your team gets faster, better, and more strategic. The work scales without the headcount.
A course teaches general patterns. Consulting builds your specific workflow, with your team, on your stack. Different goals. Sometimes both make sense.
It ranges from about $500 for a focused workflow audit to $3,000–$8,000+ for a full strategy-plus-build engagement, with ongoing fractional retainers typically $500–$2,000 a month. The right number depends on whether you need a one-time build, a full strategy, or an ongoing advisor—not on the vendor with the loudest pitch.
AI strategy consulting answers where you should go—mapping your business, finding the highest-leverage AI moves, and sequencing them. AI automation consulting answers how you build it—taking one workflow and making it run with minimal hands-on work. Most small businesses need both, in that order: strategy first, then automation on your single most painful workflow.
Yes—that's a separate offering. See our AI Integrations service for custom workflow automation, agents, and connected systems.
Get clarity on where AI helps, where it doesn't, and what to do about it this quarter—not someday.
