AI Consulting
Most AI advice is sales pitches dressed up as strategy. We focus on what actually works, what saves you time, and what's worth ignoring.
The Real Question Isn't 'Whether'
AI is moving fast. Every conference, every newsletter, every vendor is promising it will transform your business by Tuesday.
Most of it won't. Some of it absolutely will. The hard part is knowing the difference — and translating that into changes your team can actually adopt without burning out.
We help you cut through the noise, pick the right tools for your context, and build the habits that make AI a real productivity multiplier instead of another shiny tab nobody opens.
What I Help With
One discipline. Many angles. Pick the work that matches where you are.
A clear read on where AI can help your team today, where it can't, and what foundations need to be in place first.
A rollout plan tailored to your team's size, skill level, and existing tools. Adoption fails when strategy ignores reality — we don't.
Practical, hands-on training for marketing, ops, and leadership teams. Real prompts, real workflows, real ROI.
ChatGPT vs Claude vs Gemini vs Copilot vs domain-specific tools. Honest comparisons against your actual use case — not vendor marketing.
Drafting the AI use policy your team needs: what's allowed, what's risky, what protects your data. Especially important for nonprofits and regulated industries.
Leadership and board-level briefings on what AI actually means for your industry, your customers, and your competition.
If you see yourself here, we're probably a fit.
Leaders overwhelmed by AI noise and looking for clear direction
Marketing and ops teams ready to use AI but unsure where to start
Nonprofits wanting practical AI workflows without the enterprise price tag
Founders weighing whether to invest in AI tools, training, or both
How We Work Together
Pick the door that fits where you are right now.
Start Here · Free
30-minute call to scope your needs, share an honest read, and decide together if we're a fit. No pitch.
Book a CallCoaching · Monthly
You do the work. I bring the strategy, the playbook, and the accountability. Monthly engagement.
Book a CallDone For You
Long-term partnership. We own the work, the results, and the roadmap. Custom-scoped to your goals.
Get a ProposalReal Work, Real Results
NewCulture Consulting
We use what we teach. Every recommendation comes from real, daily practice.
How to Use AI For Your Business (Published Guide)
The same playbook we work through with consulting clients — productized and battle-tested.
Engineering Background
AI adoption is a change-management problem. We've been doing change management for two decades.
Your Expert
I'm Jon — founder of NewCulture, based in Clayton, NC. For 20+ years I've helped organizations build the digital presence they need: from a guitar shop in Goldsboro to ministries reaching 100+ countries.
I've worked with Red Hat, NewSpring Church, BibleProject, and Holy Language Institute — and with local Raleigh-area nonprofits like The Ancient Way and Kid Lab. The framework I bring to your business is the same one I've built NewCulture on.
More on AI Consulting
Deeper reads on what we cover in this service.
Most small business owners using AI today are getting a fraction of what's possible — not because the tools are weak, but because they're using them the wrong way. Here are the five most common mistakes and exactly how to fix each one this week.
You know AI matters. You've heard it can save you hours every week. But you haven't had the time to figure out what that actually looks like for your business. Here's why it's worth making the time — and how to start without the overwhelm.
The AI conversation is loud, fast, and mostly overwhelming. Here's a more honest take — the tools that are actually worth your time, what they're good for, and how to start without losing your mind.
It depends on what's costing you the most time right now. For most small businesses, it's writing (marketing, customer comms, content), research, and structured analysis. We start there because the wins are concrete and easy to measure.
Honest answer: it depends. ChatGPT is the broadest. Claude is the strongest writer. Gemini is best inside the Google ecosystem. Copilot is built into Microsoft 365. We pick based on your workflow, not the vendor with the loudest marketing.
Sometimes yes, sometimes very much no. Free consumer tiers usually train on your data. Paid business tiers usually don't. Industry-specific privacy requirements (healthcare, legal, education) need extra care. We help you draw the right lines.
No. It will replace people who don't use AI with people who do. Your team gets faster, better, and more strategic. The work scales without the headcount.
A course teaches general patterns. Consulting builds your specific workflow, with your team, on your stack. Different goals. Sometimes both make sense.
Yes — that's a separate offering. See our AI Integrations service for custom workflow automation, agents, and connected systems.
Get clarity on where AI helps, where it doesn't, and what to do about it this quarter — not someday.
