About NewCulture
We Help People Turn Calling Into Action
So they can serve others with their God-given gifts.
NewCulture is a digital strategy consultancy in Clayton, North Carolina. We build websites, search visibility, and Google Ads for churches, nonprofits, and mission-driven small businesses across the country.
Read About Our MissionWhat We Do
What NewCulture Does
Four things, done well. Each one starts with a real look at where you are.
Websites that convert
We build and manage websites for small businesses, churches, and nonprofits, with search and clear calls to action built in from the first page. You get a site people can find and act on, and a team that keeps it current so you never touch a plugin update again.
Learn moreSEO & Local Search
Audits, coaching, and done-for-you local SEO. We show you exactly what's broken, fix what matters, and get your Google Business Profile and website showing up when your neighbors search.
Learn moreGoogle Ads & Ad Grants
For nonprofits and churches, we apply for, activate, and manage the Google Ad Grant, up to $10,000 a month in free advertising. For small businesses, we run paid search that tracks to real leads, not clicks.
Learn moreGuides & Coaching
Digital guides and one-on-one coaching for people launching an idea. Weekly strategy sessions, a plan you can execute, and someone one step ahead on the same road.
Learn moreWho We Serve
Who Works With NewCulture
People and organizations that exist to serve someone, and need to be found to do it.
Small business owners
Local service businesses in Clayton, Raleigh, and across the country that need to show up on the map.
Churches
Congregations that want new families to find them before Sunday.
Nonprofits
Mission-driven organizations ready to use the Google Ad Grant and organic search well.
Messianic congregations
Communities that need a website built by someone who understands the calendar and the vocabulary.
Entrepreneurs
People with an idea they've been carrying for years who are finally ready to launch it.
How It Works
How Working With NewCulture Works
No mystery, no pressure. Here's what happens from the first click to the first report.
- 1
Start with a look
Run Findable, our free Chrome extension, on your own site. Or book the $295 Website & SEO Audit and get a real review, a fix list, and a call within 7 days. The audit is credited toward any package.
- 2
Tell us about it
Fill out the work-with-us form or book a call. We reply within 1–2 business days. The first conversation is 20–30 minutes, and it's about fit, not a pitch.
- 3
A scoped proposal
If it's a fit, you get a written proposal with deliverables, timeline, and price. No surprises later.
- 4
Work directly with Jon
You talk to the person doing the strategy, by email and scheduled calls. Audits finish in days, a new site launches in 7 to 30 days on average, and monthly plans report every month.
- 5
Studio keeps it running
Every site launches on NewCulture Studio, which handles hosting, security, backups, and content updates so your site stays current without you. Ready to grow? Growth plans layer on weekly content, local SEO, and Google Ads.
Why NewCulture
What Makes NewCulture Different
There's nothing wrong with a big agency or a DIY builder. They just weren't made for you.
We build, not just advise
Most consultants hand you a deck. We've launched our own apps, ministries, and a coffee roaster from a garage, and we build client sites with the same hands. The ventures below are the proof.
Month to month, and no lock-in
Most website services lock you into their platform. We believe in ours enough that we won't. Plans run month to month, and if you ever need to leave, we'll help you migrate off our system and take your site with you.
A real person, within two business days
No account manager between you and the work. You email Jon, and Jon replies within 1–2 business days. Audits come back within 7 days with a fix list in plain English.
Built to get found and convert, not just look good
DIY website builders hand you a template that looks fine and brings in nobody. Every site we ship starts with search structure, a Google Business Profile that matches, clear calls to action, and tracking that shows which pages turn visitors into calls, forms, and sales.
Mission first
We work with churches, nonprofits, and businesses that exist to serve someone. That's who we are too. It shows up in how we price, how we write, and what we say no to.
Our Mission
Work Is Not the Problem. Misalignment Is.
Our mission is to walk alongside mission-driven people and organizations, helping them clarify their calling, discern their next step, and build sustainable work that serves others well.
We are all called to work. To cultivate, to build, to serve, to create. But when people wake up each day dreading their work, when they numb themselves just to get through the week, something is off. Not morally—theologically.
The world needs people working in alignment with their calling. It needs mission-driven people to finally launch the ideas God has been placing in their hearts for years. Not for their ego, not as escapism, but as worship.
Because when people take faithful steps of action, they bring God's Kingdom closer to earth. They live out their divine calling not in theory, but in practice. And that changes people for the better.
A coffee shop becomes a house of hospitality and worship.
A restaurant table becomes an altar of presence and care.
A small business that serves its community becomes a gate into the courtyard of the Kingdom.
It all matters. None of it is wasted. And none of it is “secular” when offered with faithful action.
Work, when aligned with God's purposes, becomes a form of worship, and worship, lived this way, becomes the seed of a new culture.
This Is the Culture We Are Working Toward
May these seeds be the legacy that impacts generations to come.
What We Value
Our Values Guide Everything We Do
Purpose & Passion
We believe that passionate people doing work they're naturally gifted at can change the world. When you're aligned with what you were made to do, work becomes worship and impact becomes inevitable.
Excellence Over Mediocrity
We believe that doing work with consistency leads to excellence, no matter what your budget is. The people we serve deserve our best. Excellence isn't perfection. It's the commitment to show up fully.
Community Over Isolation
We do our best work when we work as a team out of our strengths. The entrepreneurial journey was never meant to be walked alone. Community, mentorship, and collaboration make the hard days bearable and the good days better.
The Team
The Team Behind NewCulture
Jon Horton
Founder
Jon Horton is the founder of NewCulture. With 20+ years of experience in technology and digital strategy, Jon has worked with organizations like Red Hat, BibleProject, and NewSpring Church to build digital products, grow online audiences, and launch new initiatives.
Why I started NewCulture
I've spent a lot of years watching people with amazing ideas struggle to launch them and reach anyone. Not because they didn't have the vision. Because they didn't have the tools they needed to succeed. I started NewCulture in 2019 because I believe every person with a God-given idea should be able to bring it to life.
That's why we exist. Our purpose is to help others succeed in their calling.
Whether he's working in ministry or helping nonprofits with technology, Jon has a strong desire to help people discover their purpose and live it out. He is currently pursuing a Master's degree in Messianic Jewish Studies through the Messianic Jewish Theological Institute (MJTI), and NewCulture builds websites for Messianic congregations as part of that work.
NewCulture is a husband-and-wife team based in Clayton, NC, working with a small group of trusted contractors as projects grow. Jon works with clients across the country through websites, consulting, coaching, and digital guides.
Ventures
Ideas We've Launched
NewCulture doesn't just advise. We build. A few of the products and ministries we've launched ourselves.
Our Family Habits
A family habit tracking app that removes the stress of teaching kids to do chores—while helping parents build lifelong habits in their kids.
Visit ourfamilyhabits.com
Revayah Paper Co
Beautiful Charlotte-Mason inspired Messianic children's resources rooted in God's Torah and the biblical feasts.
Visit revayah.co
Shalom.App
Read through the Bible using the weekly Torah portion reading plan, available on web, iOS, and Android.
Visit shalom.app
Sermons.app
An AI sermon-writing coach built for pastors and teachers who feel the weekly weight of Sunday coming.
Visit sermons.app
Savior Guitar Tuner
A professional guitar tuner built by touring guitar tech Aron Robbins. Strobe displays, advanced noise filtering, and tenth-of-a-cent accuracy.
Visit saviorguitar.com
Should I Fish
Should you go fishing this week? One tap gives you a fast score so you can make the most of your time at the beach.
Visit shouldifish.app
Tazzy Toys
Where imagination becomes reality. One-of-a-kind 3D printed toys kids can't put down.
Visit tazzytoys.com
Churches Near Me
Moving to a new town is hard enough. Search by city, denomination, or both, and churches can claim a free profile so others can find them.
Visit churchesnearme.appAt a Glance
NewCulture Key Facts
The short version, for anyone who needs the facts in one place.
- Company name
- NewCulture Consulting (NewCulture Consulting, LLC)
- Type
- Digital strategy consultancy: websites, SEO, Google Ads, and launch coaching
- Founded
- 2019
- Founder
- Jon Horton
- Team
- Husband-and-wife team, with contractors as projects grow
- Headquarters
- 101 Claire Drive, Clayton, NC 27520
- Service area
- Clayton, Raleigh, and the Triangle in person; the whole United States remotely
- Core offering
- Websites built and managed for churches, nonprofits, and small businesses; SEO audits, coaching, and local SEO; Google Ad Grant and paid search management
- Pricing
- $295 Website & SEO Audit · websites from $1,995 ($995 with a prepaid year of Studio) · NewCulture Studio $195/mo · coaching $295/mo · Growth plans from $995/mo. Full detail on the pricing page.
- Contract terms
- Month to month for coaching, Studio, and single services; three-month minimum on Growth plans; you keep your site and your Google accounts
- Communication
- Email hello@newculture.co or call (919) 230-4469. Replies within 1–2 business days. Audits delivered within 7 days.
- Notable clients
- Red Hat, BibleProject, NewSpring Church, Holy Language Institute, The Ancient Way, Mussar Center, Revayah Coffee
- Website
- www.newculture.co
FAQ
Frequently Asked Questions
Jon Horton is the founder of NewCulture. He has spent 20+ years in technology and digital strategy, including work with Red Hat, BibleProject, and NewSpring Church, and he leads every client engagement personally. He lives in Clayton, North Carolina.
Not in the usual sense. NewCulture is a small, founder-led consultancy: a husband-and-wife team with contractors brought in as projects grow. You work directly with Jon rather than an account manager, and the plans run month to month instead of on long retainers.
No. NewCulture is based in Clayton, NC and serves Raleigh and the Triangle in person, but most client work happens remotely with churches, nonprofits, and businesses across the United States.
Yes. Our faith shapes how we work, not who we work with. We serve churches and ministries, and we also serve nonprofits, local service businesses, and entrepreneurs who simply want to be found and do good work.
Jon and his team. Jon handles the strategy, audits, and client communication himself. Design, development, and content production are shared across the team and trusted contractors, and Jon reviews everything before it ships.
No. Websites are where most clients start, but we also build web and mobile apps, custom integrations with the systems you already run, and features that don't exist off the shelf. We've shipped our own apps on web, iOS, and Android, and custom development for clients starts at $5,995 after a scoping conversation.
Yes. For small businesses, that usually means AI-assisted content, faster customer follow-up, and automating the admin work that eats your week, set up around how you already work rather than a new tool to learn. Our AI for small business guide is the place to start, and coaching or a custom build can take it further.
The $295 Website & SEO Audit is the usual starting point and is credited toward any package. Websites start at $1,995, or $995 with a prepaid year of NewCulture Studio. Studio hosting and updates run $195 a month, and coaching is $295 a month. The pricing page lists every option.
Let's Work Together
Have an idea you've been carrying, or a site nobody can find? Start with one step. We'd love to hear from you.