NewCulture Consulting

Free Download · For Churches & Nonprofits

$10,000 a month in free Google ads. Does your church qualify?

Every month, Google sets aside up to $10,000 in free advertising for eligible nonprofits. Not a foundation grant you compete for. Not a program with a waitlist. A standing offer — and most churches that qualify never claim it.

This free checklist tells you, in plain English, whether your church is eligible, what documentation Google looks for, and the exact order to do things in. No jargon. No sales pitch. Just the path.

Built from setting up and managing Ad Grants for churches and nonprofits reaching audiences in 100+ countries.

Free Download

Get the Google Ad Grant Eligibility Checklist

Drop your email and I'll send the checklist straight to your inbox — plus a short series on putting the Grant to work for your church.

  • The eligibility questions that tell you in minutes if your church qualifies
  • Exactly what documentation Google's verification partner looks for
  • The 5% click-through rule and the compliance traps that get Grants suspended
  • The right order to do it in — so you don't stall halfway through

No spam. Unsubscribe any time. You'll get the checklist plus a short series on putting the Grant to work for your church.

What's Inside

Everything you need to answer one question.

Does your church qualify? The checklist walks you through it step by step — print it, mark it up, and know your answer this week.

Step 1

Eligibility Check

The handful of questions that tell you if your church meets Google's core requirements.

Step 2

501(c)(3) Status

Why churches are automatically tax-exempt — and what to do when you've never filed.

Step 3

Documentation

Exactly what Google's verification partner asks for, and how to get it.

Step 4

Google for Nonprofits

Enrolling in the program that unlocks the Grant, without the dead ends.

Step 5

Website Quality Policy

The site requirements that trip churches up before they ever apply.

Step 6

Staying Compliant

The 5% click-through rule and the traps that get Grants suspended.

Who This Is For

You lead a church. You've heard about the Grant. You're not sure where to start.

You're a pastor, a church admin, or a nonprofit director. Someone mentioned Google gives away $10,000 a month in ads, and it sounded too good to be true — so it went on the someday list and stayed there.

Here's the thing. It's real. U.S. churches are tax-exempt under 501(c)(3), which meets Google's core requirement. The work isn't qualifying — most churches already do. The work is knowing the steps and doing them in the right order. That's exactly what the checklist is for.

The people searching for a church deserve to find yours.

Drop your email above. The checklist will be in your inbox in two minutes. Start with the first eligibility question — that one answer tells you most of what you need to know.

Most churches never even ask. I'm glad you did. — Jon