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$10,000 a month in free Google advertising sounds too good to be true — so a lot of nonprofit leaders quietly assume it must be. Here's the honest answer: yes, it works. But only when you treat it like a real program, not a free coupon.
Holy Language Institute had a global audience but no way to reach new students at scale. We helped them apply for Google for Nonprofits, get approved, and launch Google Ad Grants campaigns to generate awareness for their mission.
Google offers eligible nonprofits up to $10,000 per month in free advertising. Most qualifying organizations either don't know it exists or don't know how to access it. Here's everything you need to know.
