Church Website & Visibility Audit
You don't have to figure out whether it's an SEO problem, a website problem, a Google listing problem, or a what-do-visitors-do-next problem. That's my job. A real person reviews everything—then hands you a prioritized fix list in plain English, in 7 days.
The Stuck Question
Somebody on your team finally said it out loud. Maybe after a slow month of first-time visitors. Maybe after a new family mentioned they almost gave up trying to find your service times. Something is wrong with how the church shows up online.
But nobody can say what.
Is it the website? Is it SEO? Is the Google listing hurting you? Or is the site fine and the real problem is that a visitor lands on it and can't tell what to do next? Every guess points to a different fix, a different cost, and a different volunteer who'd have to own it.
So the question just sits there. Meeting after meeting. Month after month.
Here's the deal: you don't have to answer it. That question—which problem do we actually have?—is exactly what a church website audit exists to settle. Not with a hunch. With evidence, checked by a real person, sorted into a list your team can act on.
Want to do some homework first? Start with why churches don't show up on Google and the complete church SEO guide—both free, both honest about what you can fix yourself.
The Diagnosis
Can people actually find your church?
By name, and in the searches that matter—“churches near me,” “church in [your town].” We find out where you show up, where you don’t, and why.
Does your Google listing help you or hurt you?
For most churches, the Google Business Profile is the front door—and it’s half-empty. We check what a searcher sees and what Google needs from it.
Can a first-time visitor tell when and where to show up—in seconds, on a phone?
Service times, location, parking, what happens with the kids. If that takes more than a few seconds to find, you’re losing visitors you never knew you had.
Is Google indexing the right pages?
We go into Search Console and look. Sometimes the sermon archive is invisible. Sometimes a staging site is outranking the real one. You’d be surprised.
What should you fix first?
The audit ends with a prioritized list—quick wins, structural fixes, long-term plays—so your team spends its limited hours on the things that actually move visibility.
Answer those five, and the fog lifts. You stop debating what the problem might be and start fixing what it actually is.
Under the Hood
Twelve areas, reviewed by a real person—not a bot spitting out scores. Each one gets a plain-English finding and a place on the priority list.
Whether your listing is claimed, complete, and competing in the map results that answer most church searches.
What someone sees when they Google your church by name—because a friend’s invite gets checked before Sunday.
Where you stand in the searches new families actually make, and what’s keeping you off the list.
Whether Google can see the right pages—and whether it’s quietly skipping the ones that matter.
Times, location, directions, what to expect—findable in seconds, on a phone, without hunting.
Whether your ministries and messages show up in search at all, or sit invisible behind the homepage.
How your pages connect, and what that structure tells Google about what your church offers.
The church schema markup that helps Google understand who you are, where you meet, and when.
Your site the way a first-time visitor actually sees it: on a phone, in a parking lot, deciding.
How long people wait before your site loads—and how many give up before it does.
Whether a visitor can tell what to do next: plan a visit, get directions, watch a message, reach out.
The churches showing up where you aren’t, and what they gave Google that you haven’t yet.
What You Get
Most audits arrive as a 60-page PDF full of jargon and screenshots. It gets read once, nodded at, and filed. Nothing changes.
This one is a working document. Every finding sorted by impact and effort. Quick wins up top—the things a volunteer can knock out this week. Structural fixes next. Long-term plays last. Each item carries the why and the how, written so you don't need a developer to translate it.
You get it in 7 days, with a 30-minute review call to walk through the plan together—and I coach you through the fixes as you implement, not just hand you a list and disappear.
And if you decide you want us to do the work? The full $495 is credited toward the engagement. The audit pays for itself the moment you keep going.
Not Ready for the Full Audit?
The full audit is the deepest look. But if you'd rather start smaller, start smaller. One step is still a step.
Free · Instant
A free browser extension that scans any page of your church site for the structural SEO basics—headings, titles, links, schema—in seconds. No email, no call.
Run the Free Scan$15 · Automated
A machine-run audit of your whole site, delivered as a report. It surfaces the signals. It won't tell you what matters most for your church—but it's a cheap, fast first look.
Get the $15 Audit$495 · Human · This Page
The real thing. A person who knows churches reviews everything—website, Google Business Profile, visibility, visitor experience—and hands you the prioritized plan, with coaching through the fixes.
Start Your AuditAfter the Audit
Every audit ends the same way: you know exactly what's wrong and what to fix first. What happens next is your call.
Road 1 · Do It Yourselves
Plenty of churches take the plan and execute it in-house. A capable volunteer or web person can handle most items, and the coaching is there when they get stuck. No further purchase required. Genuinely.
See Everything We Do for ChurchesRoad 2 · We Fix It
We take the priority list and knock it out as a website optimization project—or own the whole thing month over month with ongoing church SEO. Your $495 comes off the first month.
Explore Church SEORoad 3 · Start Fresh
Sometimes the honest finding is that the site isn't worth patching. If so, the audit says it plainly—and becomes the blueprint for a custom church website build that gets visibility right from day one.
Explore Church WebsitesOne more thing the audit often surfaces: whether your church qualifies for the $10,000/month Google Ad Grant. If it does, Ad Grant management for churches can put free advertising to work while the organic fixes take root.
Real Ministries, Real Results
NewSpring Church
Multi-campus church—configured to be found everywhere it serves.
The Ancient Way
Ministry SEO built from Day One. Read the case study →
Holy Language Institute
Global ministry, 100k+ followers, built on being findable.
Who Does the Audit
I'm Jon—founder of NewCulture, based in Clayton, NC, and an ordained pastor. For 20+ years I've helped organizations get found online, including NewSpring Church, BibleProject, Holy Language Institute, and Red Hat.
That combination is why this audit works for churches. I read your site the way a first-time visitor does and the way Google does—and I know the person typing "churches near me" isn't a lead. They're someone looking for a home. Being findable is part of being hospitable.
More on Church Visibility
Deeper reads on why churches stay invisible online—and how to fix it.
Your church's Google Business Profile is the listing that answers 'churches near me'—and at most churches it's unclaimed or half-empty. Claiming it, completing it, and keeping it alive takes about 30 minutes to start and pays off for years. Here's the whole setup, step by step.
Church SEO is the work of showing up on Google when someone in your community searches for a church—or for the help your church already offers. It comes down to four things: your Google Business Profile, your website's health, content that answers real questions, and honest tracking. Here's the whole picture, in the order to do it.
Your church got approved for the Google Ad Grant. Now what? Here's an honest look at what Google Ad Grant management for churches actually includes, what it costs, when you can skip it, and the red flags that mean an agency isn't the right fit.
A full church website review—your website, your Google Business Profile, your search visibility, and your visitor experience—delivered as a working document, not a 60-page PDF. Every finding is sorted by impact and effort, written in plain English, with the why and the how attached. You also get a 30-minute review call to walk through it together, and I coach you through the fixes as you implement. Quick wins up top, structural fixes next, long-term plays last.
7 days from purchase to delivery. We start within a business day of payment, do the work over the following week, and deliver the audit and action plan plus the 30-minute review call. Not eight weeks. Not a quarter. One week.
No. You buy the audit, you own the audit. Plenty of churches take the fix list and run with it—a capable volunteer or web person can handle most of it, and I coach you through the rest. If you do want help executing, that's available: an optimization project, ongoing church SEO, or a rebuild. And if you hire us to do the work, the full $495 is credited toward the engagement—so the audit pays for itself the moment you decide to keep going.
Then the audit says so, plainly. Sometimes the honest finding is that patching the current site costs more than replacing it. When that's the case, the audit becomes the blueprint for the new build—everything we learned about your visibility, your visitors, and your content carries straight into the project, and the audit credit still applies. Either way, you stop guessing.
Both. I'm an ordained pastor, and I've spent 20+ years in digital strategy—including work with NewSpring Church across multiple campuses, BibleProject, and Holy Language Institute. I know what a first-time visitor needs from a church website, what a volunteer-run communications team can realistically maintain, and why 'plan a visit' matters more than 'learn more.' The audit reflects all of it.
Same rigor, same 7-day delivery—scoped to what actually decides whether a new family shows up on Sunday. The general audit is $995 and covers the full technical, on-page, content, and competitor picture for any business. The church audit is $495 because it's focused where church visibility is won or lost: the Google Business Profile and Map Pack, 'church near me' visibility, service-time discoverability, sermon and ministry page indexing, and whether your site tells a visitor what to do next.
In 7 days, you'll know exactly what's keeping people from finding your church—and what to fix first. That one step settles the question your team has been circling for months.
