About NewCulture
We Help People Turn Calling Into Action
So they can serve others with their God-given gifts.
Our Mission
Work Is Not the Problem. Misalignment Is.
Our mission is to walk alongside mission-driven people and organizations — helping them clarify their calling, discern their next step, and build sustainable work that serves others well.
We are all called to work — to cultivate, to build, to serve, to create. But when people wake up each day dreading their work, when they numb themselves just to get through the week, something is off. Not morally — theologically.
The world needs people working in alignment with their calling. It needs mission-driven people to finally launch the ideas God has been placing in their hearts for years — not for their ego, not as escapism, but as worship.
Because when people take faithful steps of action, they bring God's Kingdom closer to earth. They live out their divine calling not in theory, but in practice. And that changes people for the better.
A coffee shop becomes a house of hospitality and worship.
A restaurant table becomes an altar of presence and care.
A small business that serves its community becomes a gate into the courtyard of the Kingdom.
It all matters. None of it is wasted. And none of it is “secular” when offered with faithful action.
Work, when aligned with God's purposes, becomes a form of worship, and worship, lived this way, becomes the seed of a new culture.
This Is the Culture We Are Working Toward
Entrepreneurship as obedience
not ambition
Work as redemptive
not a burden
Ministry that flourishes
wherever you are planted
May these seeds be the legacy that impacts generations to come.
What We Value
Our Values Guide Everything We Do
Purpose & Passion
We believe that passionate people doing work they're naturally gifted at can change the world. When you're aligned with what you were made to do, work becomes worship and impact becomes inevitable.
Excellence Over Mediocrity
We believe that doing work with consistency leads to excellence — no matter what your budget is. The people we serve deserve our best, and excellence isn't perfection; it's the commitment to show up fully.
Community Over Isolation
We do our best work when we work as a team out of our strengths. The entrepreneurial journey was never meant to be walked alone — community, mentorship, and collaboration make the hard days bearable and the good days better.
About the Founder
Jon Horton
Jon Horton is the founder of NewCulture. With 20+ years of experience in technology and digital strategy, Jon has worked with organizations like Red Hat, BibleProject, and NewSpring Church to build digital products, grow online audiences, and launch new initiatives.
Whether he's working in ministry or helping nonprofits with technology, Jon has a strong desire to help people discover their purpose and live it out. He is currently pursuing a Master's degree in Messianic Jewish Studies through the Messianic Jewish Theological Institute (MJTI).
Based in Clayton, NC, Jon works with clients across the country through consulting, coaching, and digital guides.
Let's Work Together
Have questions or want to explore how we can help? We'd love to hear from you.