A Beginner's Guide for Business Owners & Leaders
AI Can Work For Your Business. Here's Your Clear Starting Point.
A complete beginner's guide to using AI tools to save time, write better marketing, serve customers faster, and grow your business — no tech background required.
Everyone's Talking About AI. But Nobody Left You the Roadmap.
You've heard it everywhere lately — at the coffee shop, in your inbox, at the last networking event you went to. Someone said AI is 'going to change everything.' And then moved on without explaining what that actually means for your business.
Maybe you tried a chatbot once. Got something weirdly generic, closed the tab, and figured it wasn't for you. Or maybe you've just been watching from the sidelines — a little overwhelmed, wondering when someone's going to explain this in plain language for a real business owner.
Here's the truth: most people feel exactly that way. The tools are more accessible than you've been told, the learning curve is manageable, and the potential payoff is real. You just need a clear, trustworthy place to start.
That's what this guide is.
What Changes When AI Actually Works for You
Sarah runs a custom bakery. She uses AI to write Instagram captions, respond to inquiry emails faster, and brainstorm seasonal promotions. It saves her two hours a week — which she now spends actually baking.
Marcus is an independent contractor. AI helps him write professional proposals, draft follow-up messages to leads, and maintain a polished FAQ on his website. His proposal acceptance rate has gone up. His written communication got better — in a fraction of the time.
Shayna runs an online tutoring service. AI helps her create study guides and lesson outlines in minutes. She's expanded her course offerings without adding more hours to her week.
None of them are tech people. They all started exactly where you are — curious, a little skeptical, and unsure where to begin. And all it took was a clear starting point.
Who This Is For
This was built for people who are ready to stop waiting and start doing.
Small business owners who want to work smarter, not just harder
Independent contractors and service providers tired of drowning in admin work
Leaders and managers who want a grounded, practical entry point into AI
Entrepreneurs building something new who need more capacity — not more overhead
Anyone who's tried AI once, felt confused, and wants a real roadmap
Sound Familiar?
If you're nodding along, you're in the right place.
You've heard AI is important but have no idea where to actually begin
Every time you try to learn, the tools and terminology feel overwhelming
You're spending hours on tasks that AI could handle in minutes
Competitors are experimenting with AI and you feel like you're falling behind
You tried a chatbot once but got generic, useless output
You're not sure which AI tools are worth paying for — or which ones are free
You're worried about putting business data at risk or using AI the wrong way
You feel like AI is for tech people — not for people running real businesses
AI Can Work For Your Business. Here's Your Clear Starting Point.
Take the first step today.
What's Included
Here's Exactly What You're Getting
Everything you need — nothing you don't.
12-chapter digital guide covering every core AI use case for your business
AI for marketing — social media, email campaigns, and website copy
AI for customer service — faster responses, FAQ tools, and website chatbots
AI for operations — SOPs, meeting notes, research, and admin writing
AI for launching or growing your business from idea to first customer
The Essential AI Toolkit — 10+ tools reviewed by difficulty, use case, and cost
"Prompting Like a Pro" chapter with plug-and-play templates you can use today
A 90-day action plan to build real AI habits in your business
Ethics and privacy guide — how to use AI responsibly without exposing your data
Instant digital download — start reading in under 5 minutes
Your Expert
Written for the Business Owner, Not the Tech Team
Jon Horton has spent 20+ years in digital strategy and technology — building products at Red Hat, driving digital growth for organizations like BibleProject and NewSpring Church, and consulting with businesses, nonprofits, and entrepreneurs at every stage.
He's built and tested AI workflows across real business contexts: content creation, customer communication, operational efficiency, and startup strategy. He's seen what happens when business owners learn to use these tools well — and what gets in the way when they don't.
He wrote this guide for one reason: he kept meeting capable, hardworking business owners who knew AI mattered but had no clear place to begin. This is that place.
How to Use AI For Your Business
Save $20 — limited time
- 12-chapter digital guide covering every core AI use case for your business
- AI for marketing — social media, email campaigns, and website copy
- AI for customer service — faster responses, FAQ tools, and website chatbots
- AI for operations — SOPs, meeting notes, research, and admin writing
- AI for launching or growing your business from idea to first customer
Frequently Asked Questions
No. This guide assumes zero prior AI knowledge. Every concept is explained in plain English, technical terms are defined when they come up, and every tool recommendation comes with a difficulty rating. If you can use Google, you can use the tools in this guide.
The guide covers the most useful tools for business owners at every budget — including ChatGPT, Claude, Google Gemini, Canva AI, Zapier, Otter.ai, and more. Each tool is reviewed by what it does, what it costs, and when to reach for it, so you can make smart choices without wasting money.
One-time purchase. You get instant, permanent access to the complete digital guide — no recurring fees, no upsells, no surprises.
That's exactly who this guide is for. Most people who feel like AI 'doesn't work' are missing two things: how to write better prompts, and which tools to use for which tasks. The 'Prompting Like a Pro' chapter alone — with its plug-and-play templates — will change how you use these tools. It's worth the price of the guide by itself.
Instant digital download. After purchase you'll receive a PDF you can read on any device, share with your team, or print if you prefer paper. No waiting, no shipping.
Yes — because it's built around fundamentals, not just tools. The skills you build here (how to prompt well, how to evaluate AI output, how to build workflows into your day) transfer to every new tool that comes along. The landscape will keep changing. These skills won't.
You're More Ready Than You Think
You don't need a tech background. You don't need to understand algorithms. You just need a clear place to start and the willingness to try one thing. This guide is that place. Take the first step today.
Get the Guide — $27